We heard more from the SRA last week about will and won’t be allowed post April. They have now made it clear that “Group Marketing Schemes” where a number of solicitors contribute to a single advertising campaign will not be prohibited.
This sounds like good news for a number of existing schemes like Accidents Direct, which reported this week that it had signed up 100 firms at a minimum of £40,000 p.a to its marketing scheme. Firms also have to purchase shares in the company at £2000 each.
The SRA also indicated that fixed annual payments made to CMC’s will not be prohibited by the ban, but that “Joint Marketing Schemes” are likely to be targeted. I suspect the only valid schemes will be those where the payments of “management or marketing fees” are fixed and bear no relation to a minimum number of enquiries or claims.
In other news war of words between Insurers and Claimant firm continues, with ABI accusing APIL and MASS of self interest in launching a Judicial Review to challenge the proposed cuts in RTA Portal costs. It is believed that the Government may be considering an increase in the Small Claims Limit as a way of achieving the same goal.Legal Marketing, Online Legal Marketing, Personal Injury Marketing, Solicitor Advertising, Solicitor Marketing