Collective Solicitor Marketing Schemes pick up pace.

We heard more from the SRA last week about will and won’t be allowed post April. They have now made it clear that “Group Marketing Schemes” where a number of solicitors contribute to a single advertising campaign will not be prohibited.

This sounds like good news for a number of existing schemes like Accidents Direct, which reported this week that it had signed up 100 firms at a minimum of £40,000 p.a to its marketing scheme. Firms also have to purchase shares in the company at £2000 each.

The SRA also indicated that fixed annual payments made to CMC’s will not be prohibited by the ban, but that “Joint Marketing Schemes” are likely to be targeted. I suspect the only valid schemes will be those where the payments of “management or marketing fees” are fixed and bear no relation to a minimum number of enquiries or claims.

In other news war of words between Insurers and Claimant firm continues, with ABI accusing APIL and MASS of self interest in launching a Judicial Review to challenge the proposed cuts in RTA Portal costs. It is believed that the Government may be considering an increase in the Small Claims Limit as a way of achieving the same goal.

Legal Marketing, Online Legal Marketing, Personal Injury Marketing, Solicitor Advertising, Solicitor Marketing